Piggybank News

October 25, 2011

Positive networking!

Filed under: Property — nspresources @ 7:10 pm
Tags: , , , ,

I attended a business networking lunch a little while ago and was lucky enough to hear Jon Baker of Venture Now! speaking on how to create a positive and productive networking experience.  I rapidly scribbled down some pointers and I thought them so good I would share them….

  • When attending a networking group, whether in person or online, make sure that you have an idea about what type of group it is and go prepared accordingly.  If you are going to be asked to pass business cards – make sure that you have enough with you.  If you will be asked to introduce yourself, think carefully about what you want to say.
  • Try to get hold of an attendance list in advance and see if there are particular people you would like to try and talk to.  however, don’t be too blinkered in your approach – people can often surprise you with their contacts. (For example I recently put a training organisation in touch with a charity I volunteer for – no-one would know from my business card that I had this type of contact)
  • Business networking events should be for business! It’s not a lunch club.  Have an idea before you go along for what you want to get out of the meeting – and it doesn’t have to be more sales!
  • When talking to other people make sure that you really listen to what they say.  Focus on how your product or service can help them achieve what they want.  Ask questions to establish what they are looking for.
  • Use the person’s name so that you remember it (a personal shortcoming of mine!) and don’t be embarrassed to write notes on the business card.
  • Ask them for feedback on what you say and how you come across.
  • And lastly, following up after the meeting is essential.  There are hundreds of different follow up strategies – find one that works for you!
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